Digital Marketing Course for Educators

Covers A to Z of Digital Marketing for Educators

Covers A to Z of Digital Marketing for Educators

India's 1st focused course for Educators

100+ Courses on Digital Marketing are available in the market, but none is catering to the requirement of professionals working in the Educational sector.
upEducators introduces India’s 1st focused & Live Interactive Digital Marketing course for the Educators, Coaching Owners, Administrators, Principals, Private Tutors.

Research

10,000+

Educators Trained

20+

Education Industry focused Case Studies

4.9

Rating on Google

Design
Support

10,000+

Educators trained from 3000+ Schools and colleges

20+

Education Industry focused Case Studies

4.9

Rating on Google

Program Overview

Using Digital Marketing tools and strategies, organizations and educators have been able to reach their students at a faster pace. The objective of this Digital Marketing Course specially designed for Educators is to empower them with a practical approach of using Digital Marketing for the promotion and expansion of their business.

What makes this course special for you:

  1. Covers relevant tools & strategies for Education Sector
  2. All the Case Studies and examples from Training Institute, Schools & Coaching classes
  3. All the participants are from the Education sector
  4. Trainer with 10+ Years of Experience in Education and Digital Marketing
  5. Hands-on and practical training on the Digital marketing tools
  6. AI Tools: Learn 15+ AI tols to accelerate your business.

Book a Webinar for your Teaching staff or Colleagues

What you will Learn

Create a pro website

Learn to create a website with all the features needed in Education

Create Social media campaign

Learn to use paid and free social media channels for promotion

Marketing metrics

Understand useful marketing metrics for Education Industry

Analysis using Excel

Learn Advance excel to analyse the campaigns

AI Tools

Integrate powerful AI Tools to boost your business

Online Presence

Learn how to create an impactful online presence on the internet

Digital Strategy

Understand important components of Digital Strategy for your institute

Youtube Channel

Create a Youtube channel & increase your subscriber base

Communication Strategy

Understanding communication strategy to create impactful campaigns

CRM For Automation

Learn to build CRM to automate lead handling process

Lead Generation

Learn to create a lead generation plan for your education business

Videos and Images

Create impactful images and videos for your website and social media

Competitor Analysis

Learn how to do competitor analysis using online free tools

Campaign optimization

Learn to reduce the cost of campaigns across all the channels

Copyright Principle

Learn Most effective copyright principles to design ads

Create a pro website

Learn to create a website with all the features needed in Education

Online Presence

Learn how to create an impactful online presence on the internet

Lead Generation

Learn to create a lead generation plan for your education business

Create Social media campaign

Learn to use paid and free social media channels for promotion

Digital Strategy

Understand important components of Digital Strategy for your institute

Videos and Images

Create impactful images and videos for your website and social media

Competitor Analysis

Learn how to do competitor analysis using online free tools

AI Tools

Integrate powerful AI Tools to boost your business

Copyright Principle

Learn Most effective copyright principles to design ads

CRM For Automation

Learn to build CRM to automate lead handling process

Certification Details and Syllabus

About the course:

upEducators is offering a Live – interactive course to all the professionals or Educators working in the Education sector. The primary objective of this course is to provide hands-on training to the Educators on Various Digital Tools and Platforms like Website Creation, Social Media Marketing, Designing impactful videos to enable them to reach their target audience at an affordable price.

Tools Covered

Program Outline (Core modules)
  • Introduction: Understand basic concepts of Digital Marketing & how Marketing is different in Education Business.
  • Website Building: Build a free website as well as a professional website for Education Business
  • Ranking of the Website / SEO: Learn smart SEO techniques which can bring your website on top of Google Search.
  • Design Images & Videos: Learn design science & other practices to design impactful image & videos
  • Facebook & Instagram (Free): Learn how to grow business using Facebook post, Reels, Stories, Feed
  • Facebook & Instagram Ads: Learn how to generate quality leads at minimum cost using different campaigns on Facebook & Instagram.
  • Local SEO: Learn how to get visibility of your institute in your local area to generate quality leads at no cost.
  • Copyright: 7 most effective Copyright Framework using AI
  • CRM: How to manage your leads on Customer Relations Management software without paying any fee.
  • Market Research and Competitor Analysis:  Learn to do competitors’ analysis for planning of your goals using online Tools
  • Google Analytics: Learn Analytics to understand all the data related to your website like number of visitors, their city, most popular keywords etc.
  • Analysis of Data using Excel: Learn how to use easy techniques of data analysis using excel to reduce the cost of campaign.
  • Data Base and Email Marketing: Learn how to use email marketing for Lead Nurturing & how to use data base effectively
  • Artificial Intelligence Apps: Learn how to use AI app to generate quality content and video for free
  • Advance Topic for Masterclass: Session on YouTube , LinkedIn , WhatsApp Marketing, Advance Facebook, WordPress are available in Master Classroom
  • AI Tools: Learn how to use 15+ AI tools to help you do smart work
Program Outline (Masterclass)
  • CRM and Automation
  • Build Chatbot to increase admissions and engagement
  • Advance SEO
  • Google Search Ads
  • Advance Landing Page
  • Email Marketing
  • How to use Webinar / Masterclass for Lead Generation
  • YouTube Marketing
  • Facebook Advance
  • Google Display Ads and Youtube
  • WhatsApp Marketing
  • LinkedIn Marketing
  • Develop a Website on WordPress – Beginners
Case Studies Covered in the training program
  • Social Media Strategy of an EdTEch company
  • YouTube channel of an Educational Institute
  • Brand Awareness through a Social Media by a School
  • Lead Generation by Tuition Classes 
  • Google Adwords marketing by an Institute offering professional courses
  • Quora page of a Cooking class Institute
  • SEO strategy adopted by a leading IT training institute
  • Google Business Page of a Professional Training Institute
  • Authentic Reviews & Ratings of a School
  • Linkedin Page Engagement of a Professional Training Institute
Free Digital Marketing tools worth Rs.25,000

In this course, you will learn how to use various Paid Digital Marketing Tools at no cost in a legitimate way.

  • Learn how to create a website free of charge worth Rs.8,000
  • Learn how to use free images worth Rs.2,000
  • Learn how to use free design tools worth Rs.2,000
  • Learn how to send free 6000 emails every month worth Rs.1500
  • Learn how to use competitor analysis tools worth Rs.10,000
  • Learn how to use a CRM for 3 users worth Rs.15,000
After the completion of the course you will be able to
  1. Create a Website plan & blog
  2. Create a Youtube channel & increase your subscriber base
  3. Create Social Media campaign
  4. Understand useful marketing metrics for Education Industry
  5. Prepare a digital strategy for your education institute
  6. Prepare a lead generation plan
  7. Free tools to build your digital marketing plan
Get a Certificate of Completion from upEducators

After the completion of the training program and completion of assignments you will get a Certificate of Completion from upEducators

 

certificate of digital marketing for educators

Prepare you for Globally renowned Digital Marketing Certifications:
  • You can appear for the following AdWords Certification after the completion of the training program
    1. Fundamental exam
    2. Search Exam
    3. Display Exam
  • You can appear for the followings Analytics Certifications after the completion of the training program
    1. Google Analytics for beginners
  • You can appear for the exams under “Facebook advertising core competencies”

Training Program Details

Live Online Training

  • Instructor Led 5 Weeks Training
  • Online Reading Material
  • Regular Doubt solving sessions
  • 10+ Assignments and feedback
  • 12+ Masterclasses
  • Prepare you for 4 certifications from Google and Facebook

Training Program Fee:

  • Rs.11,900 + 18% GST for Core modules
  • Rs.3,000 for Masterclass included for limited time period

Batch Date:

  • Starting from 25th February 2024

Distance Learning

  • Recorded Video lectures on all the topics
  • Step by step instruction guide
  • Forum for doubt solving
  • 10+ Assignments and feedback
  • 8 Masterclasses
  • Prepare you for 4 certifications from Google and Facebook

Training Program Fee:

  • Rs.7,900 + 18% GST for Core modules

Masterclass:

  • Rs.3,000

Get More Info

Trainer Profile

Ankush Bhandari

2000+ Trained | 1000+ Schools and Colleges | Google Certified Trainer

He is one of the leading trainers in India to teach Educators on Technology and Digital Marketing. He is also a Google Certified Trainer & Microsoft Certified Data Scientist. In the previous role, he was heading – an NSDC partner company. Under his leadership, the company has trained more than 15,000 students & professionals on Data Science, Finance, Accounts and Digital Marketing at 15 different locations across India.

Ankush has trained 2000+ teachers on Digital Marketing, Digital Pedagogy and Google For education Tools. He has conducted training programs for various schools, institutes and organizations including MHRD ( SPIU Bhopal), Symbiosis Group, MIT Group MP, Yashwant college Nanded, GSITS Indore etc.
Ankush has over 10+ Years of experience in Digital Marketing. He has done Google Certifications in Adwords, Analytics and Microsoft Certified Data Science. He is an expert in Digital Strategies, SEO, Website Design, Social Media Campaigns etc.

Check his profile on Google for Education page: Click here

Course FAQs

How a focused program in Digital Marketing is better than Generic courses in Digital Marketing?

In normal Digital Marketing courses , participants come from across the industry, course material and case study discussed in the class are again from across the industry and trainers will be from the ecommerce industry. Whereas in this course all the participants are going to be from the education industry, entire course material and case studies prepared for the education industry in mind while trainers also have substantial experience of the education industry. These three things: Participants / Course Material / Trainer will ensure that all the things learned and discussed in the program will be relevant to all the professionals from the Education Industry.

What is the eligibility to purse this program?

Students need to have knowledge of basic browsing skills, MS word & must have used digital marketing mediums such as Facebook, Email, YouTube as customers.

Will this program be Theoretical or hands-on ?

The entire focus of the training program is to make you comfortable is using all the important tools of Digital Marketing. After the completion of each session, you will get getting an assignment on digital marketing for example: Create a Social Media Campaign for a tuition classes”. You have to create the social media campaign and submit it to us for a detailed evaluation. Feedback from experts on your assignment helps you to improve your knowledge of using Digital tools further.

What do you mean by “Solution Oriented’ Program?

Since all the participants are from the Education Industry and even the trainer, this will help to discuss the problem or issues of each participant related to their business. For example if you are running tuition classes and facing problems in lead generation, then in the training program Trainer as well as other participants will offer you the solutions that you can implement.

educator-woman-teacher

About upEducators

upEducators, an initiative of Tech For Educators, is an Institute started to empower Teachers with Technology to create digital classrooms , to promote their training institute and to reduce the digital divide between Teachers and Students.

Our Association

Trained 10,000+ Educators from 3000+ Schools and Colleges

Google Reviews

Reviews on Our Training Courses

Join Community of 2,25,000+ Educators on Social Media

Followers

Followers

Educators feedback on our Training Course

Rohit Singh Coach, GMATpal, Ahmedabad

The best part about this program was the depth and breadth of coverage of relevant topics for educators. We learnt all the digital tools relevant for our use. All queries were answered and relevant material was also shared.

Vicky Vaswani NEET Expert, Bangalore

upEducators is India's one of the best available training centres imparting digital transformation to amateur teachers like us. This training gave me the confidence of starting my own training classes. Thanks to the team for imparting cost effective quality education.

Hema Saggar Tutor, New Delhi

The curriculum and assignments were designed perfectly. Doubts cleared very well. Just building confidence in Educators regarding usage of Digital Marketing tools for future opportunities . Guys, Don't give it a second thought. It's really worth it. Go for it.

Dr. Chintan Shah Founder, Dr. Chintan Shah Classes, Ahmedabad

The way of teaching was very practical and it was side-by-side practical so that we got a very good confidence to do digital marketing. I have never ever met such a passionate as well as patient person.

Prakrith Abhishekk Board Member & In-charge of Digital Marketing & IT

Learning Digital Marketing from an experienced educator was a completely different experience. I learned the nuances and tricks of Digital Marketing here which was not possible to learn from a video or blog article. I learned from the beginning to end with each aspect of Digital Marketing.

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