Digital Marketing Course for Educators
Covers A to Z of Digital Marketing for Educators
Covers A to Z of Digital Marketing for Educators
India's 1st focused course for Educators
100+ Courses on Digital Marketing are available in the market, but none is catering to the requirement of professionals working in the Educational sector.
upEducators introduces India’s 1st focused & Live Interactive Digital Marketing course for the Educators, Coaching Owners, Administrators, Principals, Private Tutors.
Research
5000+
Educators Trained
20+
Education Industry focused Case Studies
4.9
Rating on Google
Design
Support
5000+
Educators trained from 2000+ Schools and colleges
20+
Education Industry focused Case Studies
4.9
Rating on Google
Program Overview
Using Digital Marketing tools and strategies, organizations and educators have been able to reach their students at a faster pace. The objective of this Digital Marketing Course specially designed for Educators is to empower them with a practical approach of using Digital Marketing for the promotion and expansion of their business.
What makes this course special for you:
- Hands on and practical training on the Digital Marketing Tools
- Cover relevant tools & strategies which are successfully used in Education Sector
- 12+ Case Studies and examples from Education sector
- Trainer with 10+ Years of Experience in Education and Digital Marketing
- Peer Interaction: 25 Participants/batch for effective discussion and learning.
Book a Webinar for your Teaching staff or Colleagues
What you will Learn
Create a pro website
Learn to create a website with all the features needed in Education
Create Social media campaign
Learn to use paid and free social media channels for promotion
Marketing metrics
Understand useful marketing metrics for Education Industry
Analysis using Excel
Learn Advance excel to analyse the campaigns
Online Presence
Learn how to create an impactful online presence on the internet
Digital Strategy
Understand important components of Digital Strategy for your institute
Youtube Channel
Create a Youtube channel & increase your subscriber base
Communication Strategy
Understanding communication strategy to create impactful campaigns
Lead Generation
Learn to create a lead generation plan for your education business
Videos and Images
Create impactful images and videos for your website and social media
Competitor Analysis
Learn how to do competitor analysis using online free tools
Campaign optimization
Learn to reduce the cost of campaigns across all the channels
Create a pro website
Learn to create a website with all the features needed in Education
Online Presence
Learn how to create an impactful online presence on the internet
Lead Generation
Learn to create a lead generation plan for your education business
Create Social media campaign
Learn to use paid and free social media channels for promotion
Digital Strategy
Understand important components of Digital Strategy for your institute
Youtube Channel
Create a Youtube channel & increase your subscriber base
Videos and Images
Create impactful images and videos for your website and social media
Competitor Analysis
Learn how to do competitor analysis using online free tools
Certification Details and Syllabus
upEducators is offering a Live - interactive course to all the professionals or Educators working in the Education sector. The primary objective of this course is to provide hands-on training to the Educators on Various Digital Tools and Platforms like Website Creation, Social Media Marketing, Designing impactful videos to enable them to reach their target audience at an affordable price.
- Introduction: Understand basic concepts of Digital Marketing & how Marketing is different in Education Business.
- Website Building: Build a free website as well as a professional website for Education Business
- Ranking of the Website / SEO: Learn smart SEO techniques which can bring your website on top of Google Search.
- Design Images & Videos: Learn design science & other practices to design impactful image & videos
- Facebook & Instagram (Free): Learn how to grow business using Facebook post, Reels, Stories, Feed
- Facebook & Instagram Ads: Learn how to generate quality leads at minimum cost using different campaigns on Facebook & Instagram.
- Local SEO: Learn how to get visibility of your institute in your local area to generate quality leads at no cost.
- CRM: How to manage your leads on Customer Relations Management software without paying any fee.
- Market Research and Competitor Analysis: Learn to do competitors’ analysis for planning of your goals using online Tools
- Google Analytics: Learn Analytics to understand all the data related to your website like number of visitors, their city, most popular keywords etc.
- Analysis of Data using Excel: Learn how to use easy techniques of data analysis using excel to reduce the cost of campaign.
- Data Base and Email Marketing: Learn how to use email marketing for Lead Nurturing & how to use data base effectively
- Artificial Intelligence Apps: Learn how to use AI app to generate quality content and video for free
- Advance Topic for Masterclass: Session on YouTube , LinkedIn , WhatsApp Marketing, Advance Facebook, WordPress are available in Master Classroom
- Instagram Marketing
- YouTube
- Advance Facebook Masterclass
- Advance Google Ads Masterclass
- WhatsApp Marketing Masterclass
- Develop a Website on WordPress – Beginners
- Marketing Psychology in Digital Age
- Social Media Strategy of an EdTEch company
- YouTube channel of an Educational Institute
- Brand Awareness through a Social Media by a School
- Lead Generation by Tuition Classes
- Google Adwords marketing by an Institute offering professional courses
- Quora page of a Cooking class Institute
- SEO strategy adopted by a leading IT training institute
- Google Business Page of a Professional Training Institute
- Authentic Reviews & Ratings of a School
- Linkedin Page Engagement of a Professional Training Institute
In this course, you will learn how to use various Paid Digital Marketing Tools at no cost in a legitimate way.
- Learn how to create a website free of charge worth Rs.8,000
- Learn how to use free images worth Rs.2,000
- Learn how to use free design tools worth Rs.2,000
- Learn how to send free 6000 emails every month worth Rs.1500
- Learn how to use competitor analysis tools worth Rs.10,000
- Learn how to use a CRM for 3 users worth Rs.15,000
- Create a Website plan & blog
- Create a Youtube channel & increase your subscriber base
- Create Social Media campaign
- Understand useful marketing metrics for Education Industry
- Prepare a digital strategy for your education institute
- Prepare a lead generation plan
- Free tools to build your digital marketing plan
After the completion of the training program and completion of assignments you will get a Certificate of Completion from upEducators
- You can appear for the following AdWords Certification after the completion of the training program
- Fundamental exam
- Search Exam
- Display Exam
- You can appear for the followings Analytics Certifications after the completion of the training program
- Google Analytics for beginners
- You can appear for the exams under “Facebook advertising core competencies”
Training Program Details
Live Online Training
- Instructor Led 5 Weeks Training
- Online Reading Material
- Regular Doubt solving sessions
- 10+ Assignments and feedback
- Prepare you for 4 certifications from Google and Facebook
Training Program Fee:
- Rs.8,000 for Core modules
- Rs.3,000 for Masterclass
Batch Date:
- Starting from 20th April 2023
Distance Learning
- Recorded Video lectures on all the topics
- Step by step instruction guide
- Forum for doubt solving
- 10+ Assignments and feedback
- Prepare you for 4 certifications from Google and Facebook
Training Program Fee:
- Rs.6,000 for Core modules
Masterclass:
- Rs.3,000
Get More Info
Trainer Profile
Ankush Bhandari
2000+ Trained | 1000+ Schools and Colleges | Google Certified Trainer
He is one of the leading trainers in India to teach Educators on Technology and Digital Marketing. He is also a Google Certified Trainer & Microsoft Certified Data Scientist. In the previous role, he was heading – an NSDC partner company. Under his leadership, the company has trained more than 15,000 students & professionals on Data Science, Finance, Accounts and Digital Marketing at 15 different locations across India.
Ankush has trained 2000+ teachers on Digital Marketing, Digital Pedagogy and Google For education Tools. He has conducted training programs for various schools, institutes and organizations including MHRD ( SPIU Bhopal), Symbiosis Group, MIT Group MP, Yashwant college Nanded, GSITS Indore etc.
Ankush has over 10+ Years of experience in Digital Marketing. He has done Google Certifications in Adwords, Analytics and Microsoft Certified Data Science. He is an expert in Digital Strategies, SEO, Website Design, Social Media Campaigns etc.
Check his profile on Google for Education page: Click here
Course FAQs
In normal Digital Marketing courses , participants come from across the industry, course material and case study discussed in the class are again from across the industry and trainers will be from the ecommerce industry. Whereas in this course all the participants are going to be from the education industry, entire course material and case studies prepared for the education industry in mind while trainers also have substantial experience of the education industry. These three things: Participants / Course Material / Trainer will ensure that all the things learned and discussed in the program will be relevant to all the professionals from the Education Industry.
Students need to have knowledge of basic browsing skills, MS word & must have used digital marketing mediums such as Facebook, Email, YouTube as customers.
The entire focus of the training program is to make you comfortable is using all the important tools of Digital Marketing. After the completion of each session, you will get getting an assignment on digital marketing for example: Create a Social Media Campaign for a tuition classes”. You have to create the social media campaign and submit it to us for a detailed evaluation. Feedback from experts on your assignment helps you to improve your knowledge of using Digital tools further.
Since all the participants are from the Education Industry and even the trainer, this will help to discuss the problem or issues of each participant related to their business. For example if you are running tuition classes and facing problems in lead generation, then in the training program Trainer as well as other participants will offer you the solutions that you can implement.
About upEducators
upEducators, an initiative of Tech For Educators, is an Institute started to empower Teachers with Technology to create digital classrooms , to promote their training institute and to reduce the digital divide between Teachers and Students.
Our Association
Trained 5000+ Educators from 2000+ Schools and Colleges
Google Reviews
Educators feedback on our Training Course
Contact Us
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